L Catterton, in collaboration with HYROX founders, has acquired a majority stake in HYROX, aiming to enhance its global fitness events.
LONDON / ZUG, September 8th, 2026 – Infront Sports & Media AG has announced the completion of the sale of its majority stake in HYROX to a consortium led by L Catterton, renowned as the largest global consumer-focused investment firm. This consortium includes HYROX’s co-founders, Christian Toetzke and Moritz Fürste, with WndrCo, led by Jeffrey Katzenberg and Sujay Jaswa, also participating in the acquisition. Although financial terms remain undisclosed, this acquisition marks a significant milestone in HYROX's growth trajectory.
Founded by Toetzke, an established player in the cycling and triathlon sectors, and Fürste, a celebrated field hockey player and entrepreneur, HYROX has rapidly ascended to a global fitness phenomenon. Over the past decade, it has successfully launched various events, training programs, and affiliate gyms, creating a unique competition format that resonates with athletes worldwide. The partnership with L Catterton is expected to combine the brand’s community engagement with the firm’s expertise in scaling high-growth consumer and fitness businesses, aiming to elevate Hybrid Racing as an international sport.
HYROX’s Growth Under Infront
Infront's involvement with HYROX began in December 2019, when it made its initial investment, becoming the majority owner in October 2022. During Infront’s stewardship, HYROX experienced phenomenal expansion, with over 100 events that attracted more than 1.4 million participants alongside 1.5 million spectators in the 2025/26 season alone. This growth was part of Infront's Active Lifestyle division, which continues to nurture connections with the Abbott World Marathon Majors series and other mass participation events such as B2Run and XLETIX.
Leadership Insights on the Acquisition
Philippe Blatter, Infront’s President & CEO, remarked, “Over the past seven years, HYROX has transformed into a thriving global business, generating strong returns for Infront. After a strategic review, divesting our stake seemed like the appropriate next step as HYROX prepares for its next phase. This transaction enables us to focus on new growth opportunities within the Active Lifestyle sector.”
Hans-Peter Zurbruegg, Senior Vice President of Active Lifestyle at Infront, acknowledged how critical their early investment had been. He stated, “Infront’s timely support has been instrumental in helping HYROX evolve into a mass-participation global phenomenon. Despite the pandemic's challenges, HYROX achieved notable growth. Collaborating with Christian, Moritz, and the entire team has been a highlight.”
Moritz Fürste expressed enthusiasm over the acquisition, stating, “This is a pivotal development in HYROX's ongoing evolution. As co-founders, ensuring the right direction for HYROX has remained our priority, and we believe L Catterton is the ideal partner for this next chapter.”
Christian Toetzke added, “HYROX has established the largest global mass participation fitness event series. Our future focus will be on Olympic aspirations, continuing to engage millions at the HYROX starting lines, and expanding our offerings with new product innovations.”
Future Aspirations
Miray Topay, Partner at L Catterton, highlighted the uniqueness of the community created through HYROX, noting, “They have not just established a race; they've crafted a new category in sports. We’re honored to support them in globally scaling Hybrid Racing.”
Shena Willis, a Managing Director at L Catterton, emphasized their strategic alignment with the changing trends in consumer behavior, saying, “HYROX stands out by building a global movement that provides athletes across over 30 countries a venue to train and compete, pursuing their aspirations. We are deeply valued partners with exceptional founders like Christian and Moritz, and we believe in their ability to lead HYROX into its next phase.”
Company Overviews
About Infront Sports & Media: Infront connects fans to significant sports events, offering a spectrum of services from event operations to media rights distribution. With a team of about 1,000 experts operating from over 40 offices globally, Infront is equipped to overcome industry challenges. More information is available at www.infront.sport.
About L Catterton: L Catterton manages around $40 billion in equity capital across various platforms dedicated to consumer-focused investments. Having made over 300 investments in notable brands since its inception in 1989, the firm is dedicated to generating unique value within its portfolio. More details can be found at www.lcatterton.com.
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